Introduction to AdWords AdWords, now known as Google Ads, stands as a cornerstone in digital marketing strategies, enabling businesses to display their ads on Google’s vast network. This powerful tool leverages pay-per-click (PPC) advertising, allowing advertisers to target potential customers in real-time with remarkable precision. Understanding the Basics of AdWords At its core, AdWords operates on a PPC model, where advertisers bid on keywords relevant to their products or services. When users search for these keywords, Google displays the ads deemed most relevant, with placement influenced by both the bid…
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