Digital marketing has evolved significantly, with Search Engine Optimization (SEO) and Search Engine Marketing (SEM) becoming cornerstone strategies for businesses looking to thrive online. These tactics, while often used interchangeably, have distinct differences and applications in the digital marketing sphere. Defining SEO SEO refers to the process of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords or phrases. It is a long-term strategy that focuses on enhancing organic (non-paid) search engine results. SEO encompasses various elements, including: The Role of Keywords in SEO:…
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